RUSCH, T. R for Marketing Research and Analytics. Journal of Statistical Software, Book Reviews, [S. l.], v. 67, n. 2, p. 1–5, 2015. DOI: 10.18637/jss.v067.b02. Disponível em: https://www.jstatsoft.org/index.php/jss/article/view/v067b02. Acesso em: 30 jun. 2022.