GRONAU, Q. F.; RAJ K. N., A.; WAGENMAKERS, E.-J. Informed Bayesian Inference for the A/B Test. Journal of Statistical Software, [S. l.], v. 100, n. 17, p. 1–39, 2021. DOI: 10.18637/jss.v100.i17. Disponível em: https://www.jstatsoft.org/index.php/jss/article/view/v100i17. Acesso em: 8 aug. 2022.